A step-by-step guide to configure Case Routing Rules in Dynamics 365 Customer Service. Routing rules help automatically assign cases to the appropriate queue or user/team based on defined criteria — improving response time and automation.
🔄 What Are Case Routing Rules?
Routing rules in Dynamics 365:
- Automatically assign cases to queues, users, or teams
- Triggered manually or automatically (e.g., on case creation)
- Use conditional logic (e.g., Case Priority = High → Assign to Tier 2)
✅ Prerequisites
- You must have Customer Service installed.
- User role: System Administrator or Customer Service Manager.
- Active Queues, Teams, or Users available for assignment.
🧭 Step-by-Step: Configure Routing Rules in Dynamics 365
🔹 Step 1: Navigate to Routing Rules
- Open Customer Service Admin Center (or Advanced Settings > Service Management).
- Click Routing Rules (under “Case Settings”).
🔹 Step 2: Create a New Routing Rule Set
- Click + New to create a new Routing Rule Set.
- Enter:
- Name: e.g., Standard Case Routing
- Entity: Should auto-select to Case
- Click Save.
🔹 Step 3: Add Rule Items (Conditions + Actions)
- In the routing rule set, scroll to Rule Items > Click + New Rule Item.
- Fill in:
- Name: e.g., High Priority to Tier 2 Team
- Description: Optional
- Order: Number to define rule priority (lower number = higher priority)
- Define Conditions:
- Example:
- Case Priority = High
- Case Subject = “Technical Issue”
- Example:
- Define Actions:
- Assign to User, Team, or Queue
- Assign to: Tier 2 Support Team
- Route to Queue: Tier 2 Queue
- Assign to User, Team, or Queue
- Click Save and Close.
🔁 Repeat to add more rule items (e.g., Low Priority → Tier 1 Queue)
🔹 Step 4: Activate the Routing Rule Set
- Return to the Routing Rule Set record.
- Click Activate on the command bar.
- You can only have one default active rule set at a time.
- Only active rules can be run manually or automatically.
🔹 Step 5: Apply Routing Rules
There are two ways to apply:
📍 Option 1: Manual Application
- Go to a Case record.
- Click the Apply Routing Rules button in the command bar.
📍 Option 2: Automatic Application via Automation Rules / Power Automate
To apply automatically on case creation:
- Go to Service Management > Automatic Record Creation and Update Rules.
- Open your Email-to-Case or case creation rule.
- Edit the rule item > In the action, check “Apply Routing Rules” after case creation.
🧠 Example Use Cases
| Condition | Action |
| Case Priority = High | Assign to Tier 2 Support Queue |
| Subject contains “Billing” | Assign to Billing Team |
| Customer = VIP Account | Assign to Dedicated Account Manager |
| Case Source = Web | Assign to Web Inquiries Queue |
🔍 Troubleshooting Tips
| Issue | Resolution |
| Routing rule not applied | Ensure it’s Activated and Applied manually or via automation |
| Case not assigned | Check if condition logic matches; add audit logs for testing |
| Queue/User not visible | Check security roles and access rights |
📊 Optional Enhancements
- Use Power Automate to trigger custom routing logic
- Integrate with Omnichannel for live chat or channel-based routing
- Add SLA or escalation workflows post-routing

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